The promoter of the pageant is Lwazi Mbowa. She felt that there was no place for swimwear in a contest that challenges perceptions of beauty.

"This is about the true beauty of Africa," she says. "Big women are for chiefs and kings, and we can’t expose chiefs’ items in public, so swimwear is completely out."

The winner was 21-year-old student Nobesuthu Sibanda. She comes from the second biggest city of Bulawayo. She was not given a glitzy tiara, but a crown of goatskin and beads, a sisal jar and a mukombe, a wooden ladle used for drinking water.

Source: BBC

Door prizes of genital mutilations were given out to lucky female audience members after the pageant. The emcee was cooked for lunch, and everyone said they had a fabulous time!